Creative Marketing

Why Creativity Is Important In Marketing?

In today's challenging times when the entire world against a global pandemic, organizations and marketers are facing unprecedented challenges. Organizations are finding innovative ways to survive and prosper in the new normal and marketers are navigating challenging landscapes to create better awareness among customers.  Now comes the big question - how can organizations and marketers win the war against their peers? And, the answer lies in Creativity!

Creativity and marketing go hand in hand. Creativity drives originality, and originality drives better creativity. This unique relationship between the two helps marketers and organizations come up with new ideas, over and again. Doing something unique will always entice and retain the attention of your customers. Furthermore, original and creative ideas are far more memorable than the usual stuff as people will think of your brand as an innovative force and it will then become easier for them to remember your brand, products, and services for longer.

Let us have a close look at some amazing creative marketing ideas.

Social Media Marketing Ideas

  • Put your Twitter and Instagram handles on the slideshow while speaking at a conference. Keep them in the corner and stay visible during the entire presentation.

  • Join your communities and members to actively engage in weekly fun and social media traditions with a weekly hashtag theme such as #ThrowbackThursday. Connect with the Baby Boomers, Millennials, Generation Alpha, Generation X, Generation Y, and Generation Z.

  • Create short 6-second video clips and share them with your audience.

Urban Marketing Ideas

  • Go old school with posters and flyers in local cafes or try out some sidewalk chalk writing, especially if you are running a local business.

  • Engage in Local SEO and directory submissions to target your local audience.

  • Try to arrange for permissions to get the side of a prominent building decorated with a large mural.

  • Capitalize on some amazing opportunities by offering unusual sponsorships such as sponsoring a bicycle race.

Contest Marketing Ideas

  • Arrange photo, caption, and video contests and use the user-generated content for marketing over time.

  • Ask your target audience to connect with you and your brand with vote contests.

Marketing Ideas For Contest Promotion

  • Everyone loves free stuff, some obviously more than others. People who appreciate good deals tend to revisit the popular deal websites and forums. Add your content into the mix there!

  • Offer bonus points, discounts, or offers if customers share your contests, content, etc. on social media and other online platforms.

Content Marketing Ideas

  • Create engaging, unique, and purposeful blogs after identifying and understanding your customers, gaining a complete understanding of their touchpoints, what keeps them interested, and how your brand, products, and services can help them solve their simple and complex challenges.

  • Don't forget to add visual elements to every content piece.

  • Readers appreciate visual content. Add linkable visual assets such as infographics.

  • Promote a new product or service or create better awareness about existing products and services with video marketing.

  • Try out engaging content in the form of whitepapers, eBooks, guest posts, online magazine articles, podcasts, webinars, cover events, memes, social proof, comics, and gamification.

Conclusion

There is no better ammunition than creativity for marketers and organizations to prosper in any era, and today's challenging times are no exceptions. Just stop settling for the usual, mundane marketing strategies, push beyond them and cut through the clutter to ride quick and consistently on the path of transformative new ideas. Make sure to observe your peers and strategies, but move away from the crowd and think something unique, something that's your cup of tea.

Shireen Haddadeen