Writing & Publications

Ideas I've
put to paper

Only where there was something to say

Not content for content's sake. Only pieces where I had something specific to say — and where saying it changed how I approached the work.

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The CRM Series

Three-part deep dive into the architecture, agility, and data precision behind modern CRM.

Part 1 of 3 · Series · LinkedIn Unveiling the Power of CRM: A Journey Beyond Transactions The equity of a business isn't just its current database value — it's the potential value and the trends within. CRM as lifecycle strategy, not campaign management. LinkedInRead → Part 2 of 3 · Series · LinkedIn Unveiling the Power of CRM: An Agile Approach How Agile — used by 86% of international software developers — translates into CRM design. Quality-assured, customer-focused delivery through adaptive systems. LinkedInRead → Part 3 of 3 · Series · LinkedIn Unveiling the Power of CRM: Customer Data Management Precision in data isn't a technical requirement — it's the building block of personalised engagement. A biology lesson in why classification transforms undifferentiated data into insight. LinkedInRead →

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Systems thinking

Applying a systems lens to organisations, energy, and the architecture of how things actually work.

White Paper · LinkedIn Architecture & Energy A systems lens on human experience — from micro-level emotion to macro-level societal structures. Integrating spiritual reflection, business systems, neuroscience, and intuition. Not a framework. A way of seeing. LinkedInRead → Article · LinkedIn The Business Body: Diagnosing Systems Coherence & Capacity for Growth Organisations behave like machines — efficient but disconnected. Viewed through the lens of the body, stress becomes symptom, silos become inflammation, and strategy becomes neural activity. That's not a metaphor. That's a misdiagnosis. LinkedInRead → Case Study · LinkedIn WeWork: Breakdown of Vision, Structure & Systemic Failure A $47 billion empire diagnosed anatomically. Vision outpaced reality, energy wasn't metabolised, and coherence collapsed. What WeWork's fall reveals about the nervous system of organisations. LinkedInRead →

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The Conversion Series

A multi-part exploration of how pattern, coherence, and structure drive influence across millennia — not just marketing funnels.

Series Introduction · Part 0 · Series Intro · July 2025 · 6 parts follow Why Pattern Recognition Will Outperform Persuasion True conversion isn't the start of belief — it's the recognition of a pattern you already suspected to be true. This piece introduces the paradigm that frames everything that follows: persuasion appeals to emotion, coherence appeals to cognition, and in an age of information overload, the winner is always clearer signal — not louder noise. Series IntroRead intro → Part 1.1 · Series · LinkedIn The Greatest Conversion Engine of All Time Christianity as case study — not religion. The most structurally sound conversion system in history, growing 333% in a century without advertising. Pattern recognition beats persuasion. Here's the proof. LinkedInRead → Part 1.2 · Series · LinkedIn The Pattern of Christ in Mankind At the core of the most enduring conversion system wasn't a figure — it was a pattern. A structure of inner transformation that maps directly onto neurological and cognitive process. "Be ye transformed by the renewing of your mind." LinkedInRead → Part 2.1 · Series · LinkedIn When Pattern Becomes Power Five stages of resonant influence: from perception to structure to culture. How artists, scientists, brands, and architects transmit power not through force, but through coherence. Signal becomes structure. Vision becomes matter. LinkedInRead → Part 2.2 · Series · LinkedIn When Systems Forget Their Shape Collapse begins not in destruction but in the quiet drift from coherence to compliance. Restoration doesn't start with force — it begins the moment one part of the system re-members the shape it was meant to hold. LinkedInRead → Part 3 · Final · Series · LinkedIn The Final Movement: Where Structure Becomes Grace Grace is not an outcome. It is a signal flowing through form. The architecture of grace in business: form follows signal not ego, timing is sensed not forced, rhythm is internalized not imposed. Compositions built well play long after the composer is gone. LinkedInRead →

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Personal & cognitive

On neurodivergence, pattern, and what happens when you let AI analyse how your mind actually works.

Article · LinkedIn Discovering My Cognitive Patterns: What AI Analysis Revealed After years of battling what felt like impostor syndrome, I let AI analyse my cognitive patterns across my entire work portfolio. What it found reframed everything: the question was never "what's wrong?" It was "what if these differences are unmeasured advantages?" June 2025Read →

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Industry contributions & in progress

Third-party publications and research currently underway.

Industry Report · EGR EGR AI Intel Report 2019: Operator Viewpoints — AI in CRM Contributed alongside Mark Harkin of BetBright on AI's role in CRM. Published when serving as Head of CRM at Global Gaming. On bridging the gap between data volume and actionable insight through smart decision-making in real time. 2019 · EGRView report →
Work in Progress · Publication TBD A Practical Framework for Behavioural Segmentation in Regulated Markets Exploring the shift beyond demographic segmentation toward dynamic behavioural models, and what it takes to implement them in regulated industries.
In progress~35%

Background

Built on real reps

I've spent 17+ years inside some of the most engagement-complex industries on the planet — gaming, fintech, and regulated digital products where the margin between retention and churn is measured in days, not quarters.

I founded the company in Gibraltar in 2024 — as Animated Imagination, now Turning Point AI — to take everything I'd learned inside those systems and apply it with more precision, more autonomy, and more honesty than a traditional consultancy usually allows.

The work sits at Fi — before the campaign brief, before the segment list, before the send. Because that's where the real decisions get made. Everything else is execution.

  1. 17+Years designing lifecycle systems in regulated industries
  2. 2024Founded in Gibraltar
  3. FiThe framework behind every engagement system I build